Watchmaking & luxury maisons

Luxury is won on the relationship.
Not on the waiting time.

A client writing from Shanghai at 3 a.m. to ask where their watch stands in the workshop will not wait three days. Arkneys agents handle client service, service-centre tracking and retail network requests — in six languages, without your data ever leaving Switzerland.

The context: less volume, higher expectations

Swiss watch exports fell for a second consecutive year in 2025, to CHF 25.6 billion (−1.7%). The number of companies has gone from around 1,600 in 1970 to roughly 600 today, and headcount in the industry dropped 1.3% over the year. A strong franc, record gold prices, US tariff pressure and a second year of decline in China: when volume no longer carries growth, margin is defended through the quality of the client relationship and back-office efficiency. That is precisely where AI agents belong.

CHF 25.6bn

in Swiss watch exports in 2025, down 1.7% — a second consecutive year of decline.

65,000+

jobs in the industry, Switzerland's 3rd export sector behind chemicals and machinery.

~600

watchmaking companies today, against roughly 1,600 in 1970 — a lastingly consolidated sector.

Sources: Federation of the Swiss Watch Industry (FH), 2025 export statistics; Convention patronale de l'industrie horlogère suisse, headcount census as at end of September 2025.

Six modules, activated as you need them

Multilingual client service

Answers requests in French, German, Italian, English, Mandarin and Japanese — with watchmaking terminology validated by your teams, not generic machine translation.

Service centre and workshop tracking

Answers status requests on a watch under servicing: current stage, estimated timeline, next milestone. The client stays informed without tying up an advisor.

Retail network support

Handles recurring B2B requests from points of sale: availability, technical documentation, warranty procedures, product arguments.

Technical archive search

Finds a calibre reference, a technical sheet, a certificate or a manual in your archives — in seconds rather than half a day.

Market and grey-market monitoring (option)

Monitors mentions of your references on marketplaces and specialist forums, flagging price gaps and suspicious listings.

Boutique assistant and training (option)

Puts product knowledge in the hands of boutique advisors: a model's history, arguments, comparisons, answers to common objections.

Intellectual property: nothing leaves Switzerland

In watchmaking, sensitive data is not only the client: it is also the calibre, the order book, the collector list. The Arkneys setup is hosted exclusively in Switzerland (Infomaniak, Geneva), no data transits through the United States, your content is never used to train a third-party model, a DPA is signed before any project starts, and you can exit every quarter — with no proprietary lock-in.

Frequently asked questions

Is our product and client data used to train a model?

No. Your content is never used to train a third-party model. Hosting is exclusively Swiss, no data transits through the United States, and a DPA compliant with the revised Swiss FADP and the GDPR is signed before any project starts.

Can the agent really answer in Mandarin or Japanese?

Yes, and this is exactly where calibration matters. Watchmaking vocabulary — complications, power reserve, finishing — is validated language by language with your teams before go-live. Human validation remains systematic at the start.

Does it integrate with our ERP or service-centre system?

Yes. Integrations are defined during scoping: ERP, CRM, workshop tracking system, document base. We work with your existing tools rather than imposing a new one.

How long before it is operational?

Around four weeks: a three-day audit, scoping of journeys and terminology, deployment with human validation, then follow-up with a quantified report (first-response time, volume handled, escalation rate).

Let's talk about your maison.

A first 30-minute conversation to scope your client service and after-sales flows. Reply within 24 hours.

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